Jio is India’s largest telecom network with 410+ million subscribers. When a Jio user sets your song as their Jio Tune, every person who calls them hears your music instead of “tring tring.”
That is free promotion to potentially dozens of people per day, per subscriber. Multiply that by thousands of subscribers and you have a passive discovery machine that no streaming playlist can match.
But here is what most artists do not understand: Jio Tune is not a standalone service. It runs through JioSaavn. Your song must be on JioSaavn for it to be available as a Jio Caller Tune. And that connection creates both an opportunity and a common technical problem that we will solve in this guide.
The JioSaavn & Jio Tune Connection (Why This Matters)
This is the most important thing to understand before we get into the process. Jio does not have a separate caller tune platform. Instead, JioSaavn powers the entire Jio Tune service. They are the same ecosystem:
- Jio (telecom operator) owns JioSaavn (streaming platform)
- JioSaavn’s music catalogue IS the Jio Tune catalogue
- When you distribute to JioSaavn, your song automatically becomes eligible for Jio Tune
- Your distributor must specifically enable CRBT during JioSaavn delivery. Just being on JioSaavn does not automatically create a caller tune.
This connection means three things for artists:
Advantage: One distribution covers both JioSaavn streaming AND Jio Tune. You earn streaming royalties when people play your song on JioSaavn, AND caller tune revenue when they set it as their Jio Tune.
Requirement: Your CRBT distributor must also be the one delivering your song to JioSaavn. If your song is already on JioSaavn through a different distributor (like DistroKid), there is a conflict that needs resolving.
Context: We covered JioSaavn’s full distribution process in our JioSaavn guide for independent artists. This guide focuses specifically on the Jio Tune side.
Jio Tune by the Numbers
| Metric | Data |
| Jio Subscribers | 410+ million |
| Monthly Subscription Fee | ₹49/month (charged to subscriber) |
| Artist Earning Per Download | Approx. ₹2–5 per user who sets your tune |
| Linked Streaming Platform | JioSaavn |
| How Users Set It | JioSaavn app or dial *388# |
| Approval Time | 7–10 business days |
| Clip Length | 30–45 seconds per clip |
| Max Clips Per Song | 3–5 (depends on song length) |
For detailed earning scenarios and how caller tune revenue compares to streaming, read our CRBT revenue guide for Indian artists.
Step-by-Step: Getting Your Song as a Jio Caller Tune
Step 1: Choose a Distributor with Jio CRBT Support
You need an Indian distributor that has a direct partnership with JioSaavn for both streaming and CRBT delivery. The Black Turn delivers to JioSaavn + Jio Tune in a single package along with Airtel, Vi, BSNL, and 150+ streaming platforms.
Critical: DistroKid, TuneCore, CD Baby, and RouteNote do NOT offer Jio Tune distribution. If you are currently using any of these, your song may be on JioSaavn for streaming but it will NOT be available as a Jio Caller Tune.
Step 2: Upload Your Song with CRBT Enabled
Log into your distributor’s CMS, start a new release, and upload your WAV audio file and cover artwork. Fill in all metadata. During platform selection, ensure both JioSaavn (streaming) and CRBT / Caller Tune are enabled.
Step 3: Select Your Best Clips for Jio Tune
This is where you decide what callers will hear. Each clip is 30–45 seconds. Choose wisely because these clips represent your song in a format where the listener has no choice but to hear it:
| Priority | What to Select | Why It Works as Caller Tune |
| Must | Chorus / main hook | Instantly recognisable. 80%+ of users will choose this. It is the section people hum. |
| Recommended | Pre-chorus building into chorus | Creates anticipation. Callers get the build-up experience in 30 seconds. |
| Good option | Catchiest verse | For lyric-driven songs where the story matters as much as the hook. |
| Optional | Instrumental drop / beat switch | Works for EDM, trap, and beat-heavy music where the drop is the highlight. |
Caller tune listening context: Remember, the person hearing your caller tune is waiting for someone to pick up. They are distracted, impatient, and the call might connect in 5–15 seconds. Your clip needs to grab attention immediately. Slow intros and build-ups that take 20+ seconds to get interesting do not work well as caller tunes.
Step 4: Submit and Wait for JioSaavn + Jio Tune Approval
Your distributor will review your submission (24–48 hours), then deliver to JioSaavn with CRBT enabled. JioSaavn’s review process takes an additional 1–15 business days. During this time:
- Your song goes live on JioSaavn for streaming (usually 1–7 days)
- Your CRBT clips are processed and Jio Tune codes are generated (1–15 days)
- Streaming goes live before caller tune
Step 5: Receive Your Jio Tune CRBT Codes
Your distributor will notify you when your Jio Tune is live and provide you with CRBT codes. Now users can set your song through two methods:
Method 1: JioSaavn App
- Jio subscriber opens the JioSaavn app
- Searches for your song name or artist name
- Opens your song page
- Taps “Set as Jio Tune” button
- Selects which clip to use (if multiple available)
- Confirms — done! Your song is now their caller tune
Method 2: Dial *388#
- Jio subscriber dials **\*388#** from their phone
- Follows the USSD menu to search or browse caller tunes
- Searches for your song name
- Selects and confirms
The JioSaavn app method is more user-friendly and is what you should recommend to fans. The *388# method works for users who do not have JioSaavn installed.
Already on JioSaavn via DistroKid/TuneCore? How to Add Jio Tune
This is one of the most common situations Indian artists face. Your song is live on JioSaavn through an international distributor, but you cannot get it as a Jio Caller Tune because that distributor does not support CRBT.
Here are your options:
Option A: Switch Entirely to an Indian Distributor (Recommended)
Take down your song from your current distributor. Re-upload through The Black Turn using the same ISRC code. This preserves your streaming history and playlist placements on JioSaavn and all other platforms. Now your Indian distributor handles both streaming + Jio Tune from one dashboard.
Process time: 2–4 weeks (takedown + re-upload + platform processing).
Option B: Add CRBT Only Through a Second Distributor
Keep your current distributor for streaming, and use an Indian distributor only for CRBT. The challenge: your CRBT distributor needs to deliver to JioSaavn for Jio Tune to work. This creates a conflict because two distributors delivering the same song to JioSaavn.
Solution: Your CRBT distributor takes down the JioSaavn-only delivery from your primary distributor and re-delivers with CRBT enabled. Coordinate with both distributors to avoid gaps.
Option A is cleaner: Having one distributor for everything avoids conflicts, simplifies royalty tracking, and ensures consistent metadata. Option B works but requires coordination between two distributors, which can cause delays and confusion.
How to Promote Your Jio Tune for Maximum Downloads
Your Jio Tune is live. Now you need people to actually set it. Here are Jio-specific promotion strategies:
1. Share the JioSaavn Direct Link
Copy the direct link to your song on JioSaavn. Share it on Instagram Stories, WhatsApp, and YouTube with the instruction: “Tap the link, then tap ‘Set as Jio Tune’.” Make it as easy as two taps. The fewer steps fans have to think about, the more downloads you get.
2. Create an Instagram Story with *388# Code
Design a simple Story graphic with your song artwork, the *388# dial code, and a clear instruction: “Jio walo! Dial *388# aur mera gaana apni caller tune mein lagao!” Save this as a Story Highlight so it stays visible permanently on your profile.
3. WhatsApp Broadcast to Jio Users
India runs on WhatsApp. Send a personal message with your JioSaavn link to your WhatsApp contacts. Even better is to ask which network they use. If Jio, send the Jio Tune link. If Airtel, send the Wynk link. Personalised asks convert far better than generic broadcast messages.
4. Mention in Every Music Video and YouTube Description
Add a CTA at the end of your music video: “Apna Jio Tune set karo – JioSaavn pe search karo [song name].” Include the *388# code and JioSaavn link in every YouTube video description. This is permanent, searchable, and catches fans who discover your music through YouTube.
5. Leverage the Viral Loop
Remind fans of the viral benefit: “Jab tum Jio Tune lagaoge, har koi jo tumhe call karega wo mera gaana sunegaa. Free mein meri music promote hogi!” People love the idea that they are personally promoting music they like.
For promotion strategies across all networks (not just Jio), read our complete CRBT distribution guide.
How Much Can You Earn from Jio Tune Specifically?
Jio is the biggest network, so it has the highest earning potential among all four operators. Here are Jio-specific estimates:
| Jio Tune Downloads | Initial Revenue | Monthly Ongoing | Annual Total |
| 100 | ₹200–500 | ₹200–400 | ₹2,600–5,300 |
| 1,000 | ₹2,000–5,000 | ₹1,500–3,000 | ₹20,000–41,000 |
| 5,000 | ₹10,000–25,000 | ₹5,000–15,000 | ₹70,000–2,05,000 |
| 20,000 | ₹40,000–1,00,000 | ₹20,000–60,000 | ₹2,80,000–8,20,000 |
| 1,00,000+ | ₹2,00,000+ | ₹1,00,000+ | ₹14,00,000+ |
And remember, this is Jio alone. You are simultaneously earning from Airtel Hello Tune, Vi Caller Tune, and BSNL Tune on the other three networks. Plus streaming royalties from all platforms. Plus YouTube Content ID.
For the combined revenue picture, read our 12 revenue streams guide for Indian artists.
Common Problems with Jio Tune (and How to Fix Them)
Problem: Song is on JioSaavn but no “Set as Jio Tune” button
This means your song was delivered to JioSaavn for streaming only, without CRBT enabled. Your distributor did not submit the caller tune component. Contact them and ask them to enable CRBT delivery to JioSaavn. If your distributor does not support CRBT (DistroKid, TuneCore etc.), you will need to switch or add an Indian distributor.
Problem: Jio Tune went live but fans cannot find it
Search delay on JioSaavn can take 24–48 hours after Jio Tune goes live. Also, ensure fans are searching the exact song title and artist name as it appears on JioSaavn. Spelling variations cause search misses. Share the direct JioSaavn link instead of asking fans to search.
Problem: Song is on JioSaavn via DistroKid, cannot add Jio Tune
Covered above in detail. Cleanest solution: switch to The Black Turn for all distribution using the same ISRC code. Your JioSaavn streaming continues seamlessly, and Jio Tune gets added automatically.
Problem: CRBT code does not work when fans try to set
Check if the fan is on Jio network (Airtel codes do not work on Jio and vice versa). Verify that *388# is being dialed, not a different code. Ask the fan to try through the JioSaavn app instead because it is more reliable. If the issue persists, contact your distributor to verify the CRBT status.
Problem: Caller tune is playing but I am not seeing revenue
Caller tune revenue reporting is delayed by 1–3 months. Unlike Spotify which shows near-real-time data, CRBT royalties are reported quarterly in most cases. Check with your distributor about their CRBT reporting cycle. If revenue still does not appear after 3 months, escalate with your distributor.
Jio Tune vs Airtel vs Vi vs BSNL: Quick Comparison
| Jio Tune | Airtel Hello | Vi Tune | BSNL Tune | |
| Subscribers | 410M+ | 330M+ | 240M+ | 110M+ |
| Monthly Fee | ₹49 | ₹36 | ₹36 | ₹30 |
| Linked Platform | JioSaavn | Wynk | Gaana | Direct |
| Approval Speed | 7–10 days | 7–14 days | 7–14 days | 10–14 days |
| User Setup | JioSaavn app / *388# | Wynk / 56789 | Gaana / 56789 | 56700 |
| Reach Strength | Highest | Second | Third | Rural India |
Jio has the largest subscriber base, the highest monthly fee (meaning more per-subscriber revenue), and the fastest approval. It should be your primary Jio Tune focus. But always distribute to all four networks for maximum coverage.
For the complete process across all four networks, read our CRBT distribution guide.
Frequently Asked Questions
How do I get my song as a Jio Caller Tune?
Distribute through an Indian distributor with Jio CRBT support, like The Black Turn. Your song is delivered to JioSaavn with CRBT enabled. Goes live as Jio Tune in 1–15 days.
Why does my song need to be on JioSaavn?
Jio Tune is powered by JioSaavn i.e. same ecosystem. JioSaavn’s catalogue is the Jio Tune catalogue. Your CRBT distributor must also deliver to JioSaavn.
How much does Jio Tune pay artists?
Approximately ₹2–5 per download plus a share of the ₹49/month subscriber fee. 5,000 Jio Tune users can generate ₹5,000–15,000/month in ongoing revenue.
How long does Jio Tune approval take?
7–10 business days after distributor submission. Fastest among all four Indian telecom networks.
Can Jio users find my song in JioSaavn?
Yes. Once live, search in JioSaavn app and tap “Set as Jio Tune.” Also accessible via *388#.
My song is on JioSaavn via DistroKid, can I get Jio Tune?
DistroKid does not support Jio Tune. You need to switch to an Indian distributor or add a CRBT-specific distributor. The Black Turn handles both streaming + Jio Tune in one package. Use the same ISRC code to preserve stream history.
How do I promote my Jio Tune?
Share JioSaavn direct link + *388# code on Instagram, WhatsApp, YouTube. Ask Jio-using fans directly. Add to music video descriptions. Remind fans that their Jio Tune promotes your music to every caller.
Is Jio Tune distribution included in standard distribution?
With Indian distributors like The Black Turn, yes. It is included in standard package along with Airtel, Vi, BSNL, and all streaming platforms. No extra fee. Not available with DistroKid, TuneCore, CD Baby, or RouteNote.
Get Your Song on Jio Tune Today
Jio is India’s largest telecom network. 410+ million subscribers. Every phone call is an opportunity for someone to hear your music. Getting your song as a Jio Caller Tune is one of the highest-impact, lowest-effort actions you can take as an Indian artist.
Distribute with The Black Turn your song goes on JioSaavn + Jio Tune + Airtel + Vi + BSNL + Spotify + Apple Music + 150 platforms. One upload. One payment. Lifetime distribution. 95% royalties.
410 million Jio users are waiting. Your song should be playing on their phones.
