Jio is India’s biggest mobile network. When a Jio user sets your song as their JioTune, every person who calls them hears your music instead of “tring tring.”
That is free promotion to everyone who calls that fan, every day, for as long as the tune stays on. Multiply that by hundreds or thousands of fans and you get a kind of discovery that a streaming playlist can’t give you.
But here is what most artists do not understand: a JioTune is not something you upload yourself. Fans can only pick songs from the JioTunes catalogue, which they browse in the MyJio and JioSaavn apps. Your song has to be delivered into that catalogue by a distributor that offers caller tunes. This guide covers both sides: how fans set a JioTune today, and how your song gets there.
Prefer Hindi? Read our Jio caller tune kaise set kare guide.
What Is a JioTune? (Jio Tune Meaning)
A JioTune is Jio’s caller tune: the song a caller hears while your phone rings, instead of the normal ring sound. The industry name for it is CRBT (Caller Ring Back Tone). When an app shows “Set as JioTune”, it means “make this song the tune my callers hear.” It does not change your own ringtone, which is the sound you hear when someone calls you.
JioTune is a Jio-only service. Airtel’s version is called Airtel Hellotunes, and there is no such thing as an “Airtel JioTune.” Airtel users set Hellotunes in the Airtel Thanks app (see our Airtel Hello Tune guide).
How to Set a Song as Jio Caller Tune (Fan Steps)

These are the methods listed on Jio’s official JioTune guide and Jio help pages, as of October 2026. Share them with your fans.
Method 1: MyJio App
- Open the MyJio app and tap JioTunes under Quick Links
- Search for the song name or artist name and preview it
- Tap Set JioTune and confirm. Jio then sends a confirmation SMS.
Method 2: JioSaavn App
- Open JioSaavn while you are logged in with your Jio number
- Go to the JioTunes section, or open the song you are listening to
- Choose the option to set it as your JioTune and confirm
JioSaavn lets you set a JioTune while you listen, without stopping playback (JioSaavn announcement, Aug 2026).
Method 3: Call 56789
Dial 56789 from your Jio SIM and follow the voice (IVR) menu to find and set a tune. This works on any phone, including a JioPhone without the apps.
Is JioTune Free? The Rules Fans Should Know
- One free JioTune every 30 days for every Jio user, set through MyJio or JioSaavn. Jio describes JioTunes as free for eligible users. The exact terms are in the MyJio app.
- Unlimited changes come with JioSaavn Pro or a separate JioTunes Plus pack. Jio doesn’t publish the pack price on these pages, so check it in the app.
- No auto-renewal: an active JioTune switches off automatically 30 days after it is set (Jio FAQ). Fans have to set it again to keep your song playing.
- Activation time: up to about two hours after the request.
How to Deactivate a JioTune
Open MyJio (or JioSaavn), go to JioTunes, select the active tune and tap Deactivate. Without the app, SMS STOP to 155223 or dial 155223 and follow the menu.
Quick Answers: Seconds, Codes, Own Music, Business Tunes
How many seconds is a Jio caller tune? Jio doesn’t publish a fixed clip length. In practice, a caller hears the tune only until you pick up, and TRAI’s 2019 rule makes an unanswered mobile call ring for 30 seconds. So no caller hears more than about 30 seconds of your song, and most hear far less. That is why the hook matters (see Step 3 below).
Is there a Jio caller tune code? Jio doesn’t publish a song-code list. Fans search by song or artist name in MyJio or JioSaavn, or use the 56789 voice menu. As an artist, the easiest thing to share is your JioSaavn song link and your exact song title.
Can I set a JioTune from my own music or a custom audio file? No. You can only choose songs that are in the JioTunes catalogue, and you can’t upload an MP3 from your phone. The only way to get your own song in is to release it through a distributor that delivers Jio caller tunes, which the rest of this guide explains.
Jio business caller tune? Jio’s consumer pages don’t offer a self-serve upload for a company jingle. If your brand has an original song or jingle, you can release it like any other track with caller tune delivery, and your team’s Jio numbers can then set it from MyJio. For enterprise options, ask Jio Business directly.
The JioSaavn & Jio Tune Connection (Why This Matters)
This is the most important thing to understand before we get into the artist process. Fans pick JioTunes inside JioSaavn and MyJio. JioSaavn is part of the Jio ecosystem, but the JioTunes catalogue is not the same as the full JioSaavn catalogue. JioSaavn says it has over 100 million songs, but Jio users choose JioTunes from a smaller set of over 3 million songs (JioSaavn).
- A song that streams on JioSaavn is not automatically a JioTune
- Your distributor has to deliver the caller tune (CRBT) version of your song to Jio
- Once it is live, fans find it in the same apps they already use for music
This connection means two things for artists:
Advantage: One release can cover both JioSaavn streaming and JioTune. You earn streaming royalties when people play your song on JioSaavn, and caller tune revenue from the JioTune side.
Watch out: It is cleanest when the same distributor handles your streaming and your caller tune. If your song is already on JioSaavn through a different distributor, two parties delivering the same recording can cause a rights conflict. See the DistroKid/TuneCore section below.
Context: We covered JioSaavn’s full distribution process in our JioSaavn guide for independent artists. This guide focuses on the JioTune side.
JioTunes at a Glance (October 2026)
| Item | Current Detail |
| Price for fans | 1 free JioTune every 30 days. Unlimited changes with JioSaavn Pro or JioTunes Plus. |
| How fans set it | MyJio app, JioSaavn app, or call 56789 |
| Validity | 30 days, then it switches off automatically (no auto-renewal) |
| Deactivate | MyJio / JioSaavn app, SMS STOP to 155223, or dial 155223 |
| Linked streaming platform | JioSaavn |
| Time to go live (artist side) | About 1–3 weeks after distributor submission |
| Can fans upload their own audio? | No, catalogue songs only |
For how caller tune money works and how it compares to streaming, read our CRBT revenue guide for Indian artists.
Step-by-Step: Getting Your Song as a Jio Caller Tune

Step 1: Choose a Distributor with Jio CRBT Support
You need a distributor that delivers caller tunes to Indian telecom operators, not just streaming. The Black Turn’s single-song plan with caller tune costs ₹799 one-time. It covers Jio, Airtel, Vi and BSNL caller tunes plus 150+ streaming stores, including JioSaavn. The ₹599 single plan does not include caller tunes. See all plans on the pricing page.
Critical: Check your distributor’s store list for “caller tune”, “CRBT” or “Jio/Airtel tunes.” Many international distributors deliver to JioSaavn for streaming but don’t offer Indian caller tunes. If yours doesn’t, your song can stream on JioSaavn and still not be available as a JioTune.
Step 2: Upload Your Song with CRBT Enabled
Log into your distributor’s dashboard, start a new release, and upload your WAV audio file and cover artwork. Fill in all metadata carefully, because fans will search by the exact title and artist name. During store selection, make sure both JioSaavn (streaming) and Caller Tune / CRBT are enabled.
Step 3: Select Your Best Clips for Jio Tune
This is where you decide what callers will hear. Choose carefully, because the person hearing the clip has no choice but to listen to it:
| Priority | What to Select | Why It Works as Caller Tune |
| Must | Chorus / main hook | Instantly recognisable. It is the part people hum, and the part fans look for when they choose a tune. |
| Recommended | Pre-chorus building into chorus | Creates anticipation, and the caller gets the build-up within a few seconds. |
| Good option | Catchiest verse | For lyric-driven songs where the story matters as much as the hook. |
| Optional | Instrumental drop / beat switch | Works for EDM, trap, and beat-heavy music where the drop is the highlight. |
Caller tune listening context: The person hearing your caller tune is waiting for someone to pick up. They are distracted and impatient, the call might connect in a few seconds, and an unanswered mobile call rings for only 30 seconds. Your clip needs to grab attention immediately. Slow intros that take 20 seconds to get interesting do not work as caller tunes.
Step 4: Submit and Wait for Jio Tune Approval
At The Black Turn, releases are reviewed within 24 hours. After that, the song goes to the stores and the caller tune goes to the operators. During this time:
- Your song usually goes live on JioSaavn and most streaming stores within 1–3 days
- The caller tune takes longer, because the operator processes it. Expect it live in about 1–3 weeks.
- So streaming goes live before the caller tune. That is normal.
Step 5: Confirm It Is Live, Then Tell Fans How to Set It
Once your distributor confirms the caller tune is live, search your song in the MyJio app under JioTunes yourself (or ask a friend on Jio to check). Then send fans the three methods from the fan steps section above: MyJio, JioSaavn or call 56789.
Already on JioSaavn via DistroKid/TuneCore? How to Add Jio Tune
This is one of the most common situations Indian artists face. Your song is live on JioSaavn through an international distributor, but that distributor doesn’t offer Indian caller tunes, so it can’t become a JioTune.
Here are your options:
Option A: Switch Entirely to an Indian Distributor (Recommended)
Take down your song from your current distributor. Re-upload it through The Black Turn using the same ISRC code and identical metadata. Reusing the ISRC is how stores match the recording to its existing history. From then on, one distributor handles both streaming and JioTune from a single dashboard.
Process time: plan for 2–4 weeks for the takedown, the re-upload and the caller tune processing.
Option B: Add Only the Caller Tune for Your Already Released Song
If you want to keep your current distributor for streaming, The Black Turn can add caller tunes for an already released song for ₹499, live in 1–3 weeks. Use exactly the same title, artist name and ISRC as the live version. Before submitting, check that your current distributor isn’t also claiming caller tune rights for the same recording, so the two deliveries don’t conflict.
Option A is cleaner: one distributor for everything avoids conflicts, simplifies royalty tracking and keeps metadata consistent. Option B is quicker and cheaper if you only want the caller tune.
How to Promote Your Jio Tune for Maximum Downloads
Your JioTune is live. Now you need people to actually set it. Here are Jio-specific promotion strategies:
1. Share the JioSaavn Direct Link
Copy the direct link to your song on JioSaavn. Share it on Instagram Stories, WhatsApp and YouTube with a one-line instruction: “Open the link in JioSaavn and set it as your JioTune.” The fewer steps fans have to think about, the more of them will set it.
2. Create an Instagram Story with the MyJio Steps
Design a simple Story graphic with your song artwork, the exact song title and the steps: “Jio walo! MyJio kholo, JioTunes mein [song name] search karo aur Set JioTune dabao. Ya 56789 call karo!” Save it as a Story Highlight so it stays on your profile.
3. WhatsApp Message to Jio Users
India runs on WhatsApp. Send a personal message with your JioSaavn link to your contacts. Even better, ask which network they use. If they are on Jio, send the JioTune steps. If they are on Airtel, send them the Airtel Thanks app steps from our Airtel Hello Tune guide. Personal asks work far better than generic broadcasts.
4. Mention in Every Music Video and YouTube Description
Add a CTA at the end of your music video: “Apna JioTune set karo: MyJio ya JioSaavn pe search karo [song name].” Put the JioSaavn link and the 56789 number in every YouTube video description. It stays there permanently and reaches fans who find your music on YouTube.
5. Remind Fans Every Month
A JioTune switches off after 30 days unless the fan sets it again. Post a monthly reminder: “JioTune expire ho gayi? Dobara laga lo, free hai!” Also point out the viral benefit: everyone who calls them hears your song. People like the idea that they are personally promoting music they love.
For promotion strategies across all networks (not just Jio), read our complete CRBT distribution guide.
How Much Can You Earn from Jio Tune Specifically?
Honest answer: Jio does not publish what it pays rights holders per JioTune, and any fixed “₹X per download” figure you see online is a guess. The fan price doesn’t tell you the artist payout either: most fans now get their JioTune free (one every 30 days), and the operator’s deal with the music industry decides what flows back.
What you can control and check:
- How many fans set it, and whether they renew it, because each tune lasts 30 days
- Your distributor’s cut. The Black Turn pays 95% royalty for life, quarterly, and earnings continue even if you don’t renew.
- Your reports. Caller tune income shows up as its own line in your distributor’s royalty report, usually later than streaming.
Jio is only one network. The same caller tune release also covers Airtel Hellotunes, Vi Callertunes and BSNL Tunes. On top of that you earn streaming royalties from every platform and YouTube Content ID.
For the combined revenue picture, read our 12 revenue streams guide for Indian artists.
Common Problems with Jio Tune (and How to Fix Them)
Problem: Song is on JioSaavn but there is no JioTune option
Your song was delivered to JioSaavn for streaming only, without the caller tune. Ask your distributor whether they delivered CRBT for Jio. If they don’t offer caller tunes, use one of the two options in the DistroKid/TuneCore section above.
Problem: Jio Tune went live but fans cannot find it
Make sure fans search the exact song title and artist name as it appears on JioSaavn, because spelling variations cause search misses. Search it yourself in MyJio → JioTunes first. Sharing the direct JioSaavn link works better than asking fans to search.
Problem: Song is on JioSaavn via DistroKid, cannot add Jio Tune
This is covered in detail above. The cleanest fix is to switch to The Black Turn for all distribution, keeping the same ISRC. If you only want the caller tune, add it for ₹499 instead.
Problem: Fan tried to set it but it didn’t work
Check four things:
- The fan is on a Jio number. Airtel users need the Airtel Thanks app instead.
- They have waited up to two hours for activation.
- They haven’t already used their free JioTune in the current 30 days. If they have, they need JioSaavn Pro or JioTunes Plus, or they can wait until the 30 days are up.
- They are using MyJio or JioSaavn, which is easier than the 56789 voice menu.
If it still fails, ask your distributor to confirm the caller tune status.
Problem: Caller tune is playing but I am not seeing revenue
Caller tune revenue is reported later than streaming. The operator reports to the music side, and that report then reaches your distributor. The Black Turn pays royalties quarterly, so check the caller tune line in the next quarterly statement. If nothing shows up after a full cycle, raise it with your distributor.
JioTune vs Airtel Hellotune vs Vi vs BSNL: Quick Comparison

| JioTune | Airtel Hellotunes | |
| Where fans set it | MyJio app, JioSaavn app | Airtel Thanks app |
| Number | Call 56789 | SMS song code to 543211 |
| Free tune (Oct 2026) | 1 free every 30 days | 1 free every month, valid 30 days |
| Unlimited changes | JioSaavn Pro or JioTunes Plus | Monthly pack in the app |
| Auto-renewal | No, switches off after 30 days | No |
| Linked streaming app | JioSaavn | None (Wynk Music shut down in 2024) |
| Artist route | Indian distributor with caller tune delivery, live in about 1–3 weeks | |
Jio’s edge for artists is discovery: fans can hear your full song on JioSaavn and set it as a JioTune in the same place. Airtel’s edge is the old SMS habit, which lets fans set a tune without opening an app. Vi and BSNL also run caller tune services. You don’t have to choose between networks: a caller tune release through The Black Turn covers Jio, Airtel, Vi and BSNL together.
For the complete process across all four networks, read our CRBT distribution guide.
Frequently Asked Questions
How do I get my song as a Jio Caller Tune?
Release it through an Indian distributor that delivers Jio caller tunes, like The Black Turn (₹799 single song with caller tune). Your song goes live on JioSaavn within days, and the JioTune follows in about 1–3 weeks.
Why does my song need to be on JioSaavn?
Fans pick JioTunes inside JioSaavn and MyJio, so your song needs a JioSaavn presence. But streaming alone isn’t enough: the caller tune has to be delivered too, because the JioTunes catalogue is a smaller set than the full JioSaavn catalogue.
How much does Jio Tune pay artists?
Jio doesn’t publish a per-tune rate, so ignore fixed “₹ per download” claims. Your income depends on how many fans set and renew your tune, plus your distributor’s share. The Black Turn passes on 95% of royalties, paid quarterly.
How long does Jio Tune approval take?
With The Black Turn: review within 24 hours, then about 1–3 weeks for the caller tune to go live. When a fan sets a live JioTune, it activates within about two hours.
Can Jio users find my song in JioSaavn?
Yes. Once it’s live, fans can set it from the JioSaavn app or from MyJio → JioTunes, or by calling 56789 from their Jio number.
Is JioTune free?
Yes, every Jio user gets one free JioTune every 30 days through MyJio or JioSaavn. Unlimited changes need JioSaavn Pro or JioTunes Plus. A JioTune switches off after 30 days and doesn’t renew automatically.
How many seconds is a Jio caller tune?
Jio doesn’t publish a fixed length. Callers hear it only until the call is answered, and an unanswered mobile call rings for 30 seconds under TRAI rules, so lead with your hook.
My song is on JioSaavn via DistroKid, can I get Jio Tune?
Not through a distributor that doesn’t offer Indian caller tunes. You have two options. You can switch to The Black Turn with the same ISRC, or add only the caller tune for an already released song for ₹499, live in 1–3 weeks.
How do I promote my Jio Tune?
Share your JioSaavn link with the MyJio/JioSaavn steps and the 56789 number on Instagram, WhatsApp and YouTube. Ask Jio-using fans directly, and remind them monthly, because the tune switches off after 30 days.
Is Jio Tune distribution included in standard distribution?
Not always. At The Black Turn, the ₹599 single plan has no caller tune. The ₹799 plan adds Jio, Airtel, Vi and BSNL caller tunes. For a song already released elsewhere, the caller tune alone costs ₹499.
Get Your Song on Jio Tune Today
Jio is India’s biggest mobile network, and every call to a fan who sets your JioTune is a chance for someone new to hear your music. Getting your song in as a Jio caller tune is one of the highest-impact, lowest-effort things you can do as an Indian artist.
Distribute with The Black Turn. For ₹799 one-time, your song goes to JioSaavn, JioTune, Airtel, Vi and BSNL caller tunes, Spotify, Apple Music and 150+ stores. You keep 95% royalty for life, paid quarterly, with free ISRC and free mix & mastering through TrackFix.
Jyoti Singh – Independent artist (32) who has worked at several music distribution companies and has released music through distributors – so these guides come from both sides of a release.

